Hazera opens new high-tech R&D tomato greenhouse

Hazera’s new high-tech R&D greenhouse, unveiled last week in Made, the Netherlands, marks a significant milestone in the company’s ambition to become a leader in the high-tech tomato industry. The nearly 5-hectare facility, located next to Hazera’s headquarters, will serve as a cutting-edge hub for research and development.


This investment, supported by Limagrain’s vegetable seed division, aims to enhance Hazera’s research capabilities, focusing on developing tomato varieties with strong disease resistance (particularly to ToBRFV), high yield and excellent taste.

The official opening was done by the Mayor of Made-Drimmelen. From left to right Elad Shalit (Hazera), Gilles Gay (Limagrain), Mayor of Made-Drimmelen Mr. Scholtze, Milena Vulcheva (Deputy CEO Hazera) and Mary van Laar (Hazera)

The greenhouse is repurposed from an existing commercial operation, which aligns with Hazera’s commitment to sustainability. This facility will also allow Hazera to refine its breeding techniques and accelerate the development of innovative tomato varieties that meet evolving market needs. By leveraging advanced technology and expertise in breeding, Hazera aims to help growers overcome challenges and improve the quality of their crops.

The Netherlands, as a hub for high-tech tomato production, provides the ideal setting for this initiative, and Hazera envisions its new greenhouse as a vital tool for driving innovation and growth in the global high-tech tomato market.

Big thanks to the team
After the presentations and a tour of the greenhouse, we had the opportunity to discuss the future of tomato breeding in person with our partners. We also took the time to express our heartfelt thanks to the dedicated team of employees and contractors who worked on the construction of the new greenhouse.

Ready for the future
“This new greenhouse demonstrates our commitment to sustainability and efficiency, as well as extension of business operations”, says the new appointed Deputy CEO Milena Vulcheva. “We are incredibly grateful to everyone who contributed to this intensive period. This is a key milestone in our drive for innovation and ambition to become a leader in the high-tech tomato industry. Together with our partners worldwide we will build a sustainable future.”

A fresh boost for the region of Made
“The acquisition and renovation of André van Zeijl’s greenhouse by Hazera provides a fresh boost to Plukmade” according to Mayor Scholtze of Made-Drimmelen. “Since 1999, Hazera has had its operations in Made, and this expansion further stimulates local employment and commercial activity. It is something we, as a municipality, are proud of.”

For more information, please contact:
www.hazera.com / or check our social channels

HAZERA: Growing Together
Hazera Seeds is a global company that develops, produces, and commercialize  seed varieties and is a global leader in the seed industry. Hazera has headquarters in both the Netherlands and Israel and operates subsidiaries in 11 countries, together with a distribution network serving over 130 markets.
Hazera is part of the Limagrain Group, an international farmers’ cooperative based in France. Limagrain has grown into the largest seed company in Europe, specializing in vegetables, field crops and cereals. The vegetable seed division at Limagrain is the largest in the industry

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Hazera Mexico at Expo Agroalimentaria Irapuato

From November 12 to 15, Hazera once again made its mark at Expo Agroalimentaria Irapuato 2024, one of the most prominent agricultural events in Mexico and Latin America.


This annual gathering brings together producers, companies, and innovators in the agri-food sector, serving as a key platform for exchanging knowledge and showcasing the latest innovations in agriculture.

This year, Hazera stood out with a dynamic booth and a highly skilled team dedicated to providing quality solutions for the challenges faced by growers. During the event, the team interacted with growers, distributors, and technicians, sharing experiences, personalized advice, and in-depth knowledge about the varieties best suited to specific growing conditions. It was also a privilege to welcome Hazera’s new CEO, Ofer Peleg, at the expo.

Hazera’s portfolio for this year included an impressive selection of varieties that have demonstrated outstanding performance in different agricultural regions. Some of the most notable were Canelo, Mago, Pendragon, Windsor, Fénix and Galoper.

Furthermore, Hazera introduced two new additions in its portfolio this year: Heredero and Indomable, which sparked significant interest among attendees. These varieties were developed to provide innovative solutions to meet current agricultural market needs, standing out for their resistance, productivity, and high quality.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Hazera Mexico team extends its gratitude to all the visitors, partners who made this experience a resounding success. Their participation serves as a reminder of the positive impact that can be achieved by uniting efforts for the benefit of the agricultural sector.

See you at next year’s Expo Agroalimentaria!

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Hazera’s newly appointed CEO reflects on Growing in the seed industry

Hazera’s newly appointed CEO reflects on Growing in the seed industry

A conversation with Hazera’s new CEO, Ofer Peleg

In his two and half years as Deputy CEO, and in leadership roles at dynamic global companies, Ofer Peleg has gained significant experience in business and agriculture. Now, as he steps into the CEO-role at Hazera, Ofer reflects on lessons learned and looks ahead to what the future holds.


“It’s been a fascinating 2.5 years, in which we’ve worked to optimize our efficiencies and leverage our capabilities”, Ofer begins. “I find the most valuable lessons to be this industry’s innovative nature and strong focus on sustainability.  That is what is leading us to find better solutions every day. I’m proud to be a part of it.”

Growing Together
“For me, the customer is front and center,” Ofer explains his priorities and his plans to strengthen Hazera’s focus on growing together with customers worldwide, and with the growers in a diverse global community in more than 130 countries.

“We’re putting great effort into adding value for them with our solutions, such as improving our loyalty programs, service level agreements and seed products to meet the needs of clients in different markets.”

 “There’s a strong sense of partnership, professionalism and community within the organization. It is evident that our employees enjoy what they do and go above and beyond.” Ofer highly values the input he receives from employees. “It’s important to me to always be listening to what they have to say. I’ll admit that I can be demanding as a manager, but the greatest demands I make, are for myself.” To continue moving forward, Ofer says, Hazera as an organization needs to be flexible, agile and strongly focused on product quality. “By fostering a strong sense of ownership in everything we do, we can push our organization to excellence.”

Building on a century of growth
With Hazera celebrating its 100th anniversary in 2025, Ofer takes a look at the future. “I’m honored that we’re part of the Limagrain Group, , together with our sister companies Vilmorin.Mikado and HM.Clause: the number one vegetable seed company in the world. Together, I see us continuing to play a huge role in the successes of the vegetable seed industry. And, most importantly, in the successes of the growers that we’ve been serving for nearly a century. We look forward to serving them for the century to come!” #GrowingtogetherAbout Ofer Peleg
Ofer joined Hazera in 2022 as deputy CEO after working for four years at Netafim (precision Irrigation global leader) as Vice-President, Global Supply Chain. Ofer had also previously worked 20 years in the pharmaceutical industry, most prominently at Teva Pharmaceuticals.

 

For more information, please contact:
www.hazera.com / or check our social channels

HAZERA: Growing Together
Hazera Seeds is a global company that develops, produces, and commercialize  seed varieties and is a global leader in the seed industry. Hazera has headquarters in both the Netherlands and Israel and operates subsidiaries in 11 countries, together with a distribution network serving over 130 markets.
Hazera is part of the Limagrain Group, an international farmers’ cooperative based in France. Limagrain has grown into the largest seed company in Europe, specializing in vegetables, field crops and cereals. The vegetable seed division at Limagrain is the largest in the industry

 

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